To an interconnected digital experience across

multiple touch points on the ship.

To an interconnected digital experience across

multiple touch points on the ship.

To an interconnected digital experience across multiple touch points on the ship.

THE CHALLENGE 

THE CHALLENGE 

THE CHALLENGE 

Throughout the course of their trips, Carnival cruises guests take multiple types of photos starting from day one, when they embark to family portraits while on ship to fun pictures at each port. The challenge guests had later was being able to find their professionally-taken photos in a room with thousands of analog prints hanging on the walls.  

Throughout the course of their trips, Carnival cruises guests take multiple types of photos starting from day one, when they embark to family portraits while on ship to fun pictures at each port. The challenge guests had later was being able to find their professionally-taken photos in a room with thousands of analog prints hanging on the walls.  

Throughout the course of their trips, Carnival cruises guests take multiple types of photos starting from day one, when they embark to family portraits while on ship to fun pictures at each port. The challenge guests had later was being able to find their professionally-taken photos in a room with thousands of analog prints hanging on the walls.  

THE DESIGN PROCESS

THE DESIGN PROCESS

THE DESIGN PROCESS

RESEARCH

RESEARCH

RESEARCH

We immersed ourselves on the experience and the user journey. We sailed multiple times to the Caribbean to observe, talk and learn about guest behavior . 

We immersed ourselves on the experience and the user journey. We sailed multiple times to the Caribbean to observe, talk and learn about guest behavior . 

We immersed ourselves on the experience and the user journey. We sailed multiple times to the Caribbean to observe, talk and learn about guest behavior . 

When, with who and why guests take their pictures. How they find them and how the make a purchase decision.

When, with who and why guests take their pictures. How they find them and how the make a purchase decision.

When, with who and why they take their pictures. How they find them and how the make a purchase decision.

As result, we were able to prioritize the functionality needed across devices: search, favorite and purchase.

As result, we were able to prioritize the functionality needed across devices: search, favorite and purchase.

As result, we were able to prioritize the functionality needed across devices: search, favorite and purchase.

CONCEPT

CONCEPT

CONCEPT

We broke down the most important tasks – Search, Favorite and Purchase.  Brainstormed about the flows and how to organize the photos in a way to be appeling to the carnival guest. 

We broke down the most important tasks – Search, Favorite and Purchase.  Brainstormed about the flows and how to organize the photos in a way to be appeling to the carnival guest. 

We broke down the most important tasks – Search, Favorite and Purchase.  Brainstormed about the flows and how to organize the photos in a way to be appeling to the carnival guest. 

DESIGN & PROTOTYPE

DESIGN & PROTOTYPE

DESIGN & PROTOTYPE

We created different concepts on how to orginized guest photos ( 20 to 30 per day) that were added to their profile based on face recognition. 

We organize them on albums that mimic their photo sessions and follows the cruise itinerary in reverse chronological order. Displaying the latest first.

In case a photo was not displayed by default or the user was looking for someone else we included search functionality where  they could search by theme and day. 

We turned sketches and wireframes on small prototypes in order to be able to gather user feedback quickly and redefine the design.

We turned sketches and wireframes on small prototypes in order to be able to gather user feedback quickly and redefine the design.