Project: Website Redesign

Role: Experience Lead

Agency: Brand Lab

OVERVIEW

Bal Harbour Shops is an open-air shopping mall in Florida, known for their ultra luxury stores and high end boutiques. They needed a website redesign where users could find the latest tendencies on fashion, upcoming events. As well as utilitarian information like the directory, store hours and directions.

We created a unified experience thought out different devices, where the content has a proper hierarchy with an easy and fast access to all the sections.

Bal Harbour Shops is an open-air shopping mall in Florida, known for their ultra luxury stores and high end boutiques. They needed a website redesign where users could find the latest tendencies on fashion, upcoming events. As well as utilitarian information like the directory, store hours and directions.

We created a unified experience thought out different devices, where the content has a proper hierarchy with an easy and fast access to all the sections.

Bal Harbour Shops is an open-air shopping mall in Florida, known for their ultra luxury stores and high end boutiques. They needed a website redesign where users could find the latest tendencies on fashion, upcoming events. As well as, utilitarian information like the directory, store hours and directions.

We created a unified experience thought out different devices, where the content has a proper hierarchy with an easy and fast access to all the sections.

DESIGN HIGHLIGHTS

Intuitive user experience across devices and all facets of the site

Easy and fast access to the navigation (Persistent top navigation and omnipresent back to top CTA)

It has a clear content hierarchy

Uses videos in context within sections like most popular

Intuitive user experience across devices and all facets of the site

Easy and fast access to the navigation (Persistent top navigation and omnipresent back to top CTA)

It has a clear content hierarchy

Uses videos in context within sections like most popular

Intuitive user experience across devices and all facets of the site

Easy and fast access to the navigation (Persistent top navigation and omnipresent back to top CTA)

It has a clear content hierarchy

Uses videos in context within sections like most popular

Intuitive user experience across devices and all facets of the site

Easy and fast access to the navigation (Persistent top navigation and omnipresent back to top CTA)

It has a clear content hierarchy

Uses videos in context within sections like most popular

Treats every page is a Home Page

Modular systems makes design easy to operationalize, customize and scale

Treats every page is a Home Page

Modular systems makes design easy to operationalize, customize and scale

Treats every page is a Home Page

Modular systems makes design easy to operationalize, customize and scale

Treats every page is a Home Page

Modular systems makes design easy to operationalize, customize and scale

Displays enough description to the stories at a glance

Provides different ways to share and save. (social media, add to calendar, invite friends, add to favorites, etc)

Displays enough description to the stories at a glance

Provides different ways to share and save. (social media, add to calendar, invite friends, add to favorites, etc)

Displays enough description to the stories at a glance

Provides different ways to share and save. (social media, add to calendar, invite friends, add to favorites, etc)

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